Sponsors and Sponsor Stickers

[RaceGQ]

Sponsors and Sponsor Stickers


This may be controversial but what the heck.

I know that it cost anywhere up to 100k or more to built a comp rig, it costs on average 2k an event to maintain and repair it.

At every event we have to plaster our car with stickers from the sponsors of the event for their support of the industry, yet the prize pool is not that great.

I have recently contacted 3 light companies to get a discount on some HID lights, had two say no and one did not bother to answer at all.

I would rather see suppliers offer solid discounts to the drivers that have ran or are booked in to run in comps to assist us in creating the event that is used to promote the products they sell.

From my viewpoint, the stickers on my car come with a $ sign attached, What is your viewpoint.

[Ruffy]

All the stickers on the little mule are for businesses that have contributed to the build and running of the truck through either Free product, extensively discounted product or services.

I dislike the idea of running stickers on your car from NON sponsors..
Just as an example and with no real relivence, i'll use Simex as a view point.
Every second car has simex stickers, so why would hummer want to GIVE you free simex tyres in return for signage when everyone else does it for free..

I agree with you Clive.

[XTREME MMM]

I must say that the Major Sponsors and minor sponsors of my events will give geninue competitors a good price on product if it is used soley for their comp truck.

All I can say is ask them and you will receive, but do not expect it for nothing.

Since I started running the ARB XWC and EFS XI several years ago, more sponsors are supporting the events and competitors.

But you have to work at it being either a competitor or an organiser, do not promise what you cannot deliver.

Cheers
David (MMM)

[RaceGQ]

I must say that the Major Sponsors and minor sponsors of my events will give geninue competitors a good price on product if it is used soley for their comp truck.

All I can say is ask them and you will receive, but do not expect it for nothing.

Since I started running the ARB XWC and EFS XI several years ago, more sponsors are supporting the events and competitors.

But you have to work at it being either a competitor or an organiser, do not promise what you cannot deliver.

Cheers
David (MMM)

Hi David,

I agree with your comments, but I have found it hard to get a discount on products, it would be great if as part of a comp entry, the sponsors offered a reasonable % discount to the competitors on products for use on their comp trucks.


If this is done as part of the sponsorship package negotiations, it would be of direct assistance to all of the drivers and save people having to go begging.

Regards

Clive

[beebee]

As Ruffy stated, the worst thing any of us competitors can do is to sell out. We need to make sure that the privilage of a sticker on a comp car comes at a price. Why would a sponser (take ARB for instance) go out of their way to look after a potential sponsorship candidate when they can give out handfull after handfull of stickers and average Joe Blow will cover their car in them and in turn give (ARB) free advertising?

I hate having to put event sponsers stickers on my car as it takes the emphasis off MY supporters....especially when the event organisers will go out of their way to cover your own sponsor's stickers! But if like Freetucker said, those event sponsors offered some sort of deal to the actual competitors, then our (competitors) attitudes would be a lot different. And considering the high entry fees to some of these events, it's no wonder some of share this attitude.

How about we standardise the event sponsorship stickers. State the size allocated for the event stickers, then create a one piece sticker that has the team number, event name, sponsors etc all on one. Then at least this space can be reserved and all spectators can clearly see the difference between the EVENT and MY team sponsors. That's the best compromise that I can see...

[RaceGQ]

How about we standardise the event sponsorship stickers. State the size allocated for the event stickers, then create a one piece sticker that has the team number, event name, sponsors etc all on one. Then at least this space can be reserved and all spectators can clearly see the difference between the EVENT and MY team sponsors. That's the best compromise that I can see...

That is a fantastic idea.

the value of forums like this is it allows you to debate issues and get different points of view.

If the feeling is common, I am hoping to create a proposal to send off to the CCDA for consideration, or present it at a general meeting. In my mind the Cross Country "DRIVERS" association is probably best placed to look after our interest.

The goal is to at least negotiate a discount system where sponsers make products available to competitors at a discount to help offset our costs.

The more input the better on this subject.

[GQ TROL]

4x4Challenges winch challenge rules (NZ equivalent of CCDA) reserves specific areas of the truck for event sponsor's stickers..."both sides of the bonnet 500x200mm and both front doors 400x400mm in a prominent position sited high on the door"....anywhere else is for truck sponsor's stickers, unless individual event rules specify otherwise.

In reality it works ok. Obviously competitors place a pretty high value on prominent areas like top of windscreen and leading edge of bonnet for their sponsors, but sometimes this has to be compromised for event stickers. A bit of understanding between competitors and event organisers goes a long way.

[CWBYUP]

How about we standardise the event sponsorship stickers. State the size allocated for the event stickers,

CCDA already has this in there rules.

Directly below from D/S and P/S side glass on the door and on the front window I think it is.

I was reading them last night.

Nick

[krimnl]

no offence freetucker but who are you. why would these companies want to give you something?? could you imagine how many people phone them saying "i have a comp truck can you give me some lights?"
I think if you want sponsorship you will need to go to some comps and get a name for yourself then you might get some sponsors come on board.


I am lucky that i can afford to maintain a comp truck without sponsors. yes i do get looked after because companies want there product on my car not there stickers, but I have been competeing for over 10 years and it took a long time for this to happen

I dont think its the CCDA's job to get a discount for you. as far as sponsors go there job is to get event sponsors not personal ones.

[Sic Lux]

Bee Bee has a good point for it to be uniform across all. I'm not sponserd but if i were or happen to be in the future it'd piss me off that surports of the truck are cover'd up by event sponsers this being said there need to be a happy medium. say if they all adopted the ccda idea.

[Ruffy]

I am lucky that i can afford to maintain a comp truck without sponsors. yes i do get looked after because companies want there product on my car not there stickers, but I have been competeing for over 10 years and it took a long time for this to happen.

I'll sponsor you Darren.. Bring your truck in a couple of weeks before the cliff hanger and i'll fix her up all schweeeet for ya!

[krimnl]

I am lucky that i can afford to maintain a comp truck without sponsors. yes i do get looked after because companies want there product on my car not there stickers, but I have been competeing for over 10 years and it took a long time for this to happen.

I'll sponsor you Darren.. Bring your truck in a couple of weeks before the cliff hanger and i'll fix her up all schweeeet for ya!

Thanks Dan , I bet you will put some of your best work into it hey.??

[matt.mcinnes]

If you want sponsorship just ask and think outside the square a little and expect a lot of NO's

But there are some yes's out there to be found as well as free product.







I think a balance needs to be found between Comp Sponsors and Truck Sponsors. No Comp sponsors no comps no truck sponsors less trucks.
We need both to to go forward. Until The CCDA or someone can pull off some major TV coverage, and it will be entertaining when it happens sponsorship will be hard to find for both the above. It just needs that break for the general public to see it at its best and we will be up there with the rally cars.

Just imagine multiply TV cameras cutting from one good bit to another on various stages a bit like Golf but only more entertaining, Jo public would be hooked.

Your a smart Bussiness man Free Tucker, I'm sure you understand marketing, Same thing, your selling yourself and the truck as an advertising board and I dam sure you can do it if I can

I may only be small fry in the comp world but that's one big sponsor

PENRITE OIL

I can sell snow to Eskimos too

[RaceGQ]

no offence freetucker but who are you. why would these companies want to give you something?? could you imagine how many people phone them saying "i have a comp truck can you give me some lights?"
I think if you want sponsorship you will need to go to some comps and get a name for yourself then you might get some sponsors come on board.


I am lucky that i can afford to maintain a comp truck without sponsors. yes i do get looked after because companies want there product on my car not there stickers, but I have been competeing for over 10 years and it took a long time for this to happen

I dont think its the CCDA's job to get a discount for you. as far as sponsors go there job is to get event sponsors not personal ones.

No offence taken. I too can afford to maintain a truck without sponsors, that was not really my point.

Maybe I am out of place raising this issue without having been involved in the sport for a longer period, if this is the case I apologise for that.


My view was there are a lot of new guys into the sport, and I think that if someone is prepared to put the money into a truck, event sponsors can at least offer them a discount of some sort.

[krimnl]

no offence freetucker but who are you. why would these companies want to give you something?? could you imagine how many people phone them saying "i have a comp truck can you give me some lights?"
I think if you want sponsorship you will need to go to some comps and get a name for yourself then you might get some sponsors come on board.


I am lucky that i can afford to maintain a comp truck without sponsors. yes i do get looked after because companies want there product on my car not there stickers, but I have been competeing for over 10 years and it took a long time for this to happen

I dont think its the CCDA's job to get a discount for you. as far as sponsors go there job is to get event sponsors not personal ones.

No offence taken. I too can afford to maintain a truck without sponsors, that was not really my point.

Maybe I am out of place raising this issue without having been involved in the sport for a longer period, if this is the case I apologise for that.


My view was there are a lot of new guys into the sport, and I think that if someone is prepared to put the money into a truck, event sponsors can at least offer them a discount of some sort.

I think most will offer some sort of a small discount. not all.

[Marshy]

I was speaking to the boss of the company that was the naming rights sponsor of our club's major event, this weekend just gone, and his suggestion was this... As an "event sponsor", he feels that if all competition organisers set it in their rules, that each vehicle must have a 'reserved' section (say 600mm x 400mm) on each side of the vehicle for the event sponsors, then the rest of the truck is free for that vehicle's individual sponsors. He was very sympathetic to the views being expressed here, being that he not only sponsors a lot of events, but also invests in a lot of individual trucks as well. He said that if ALL events ran off the same set of advertising guidelines, then not only would the competitors know what space they can "sell" to their own sponsors, but event sponsors could then get customised stickers that can be used, no matter what event it is for, as they know that they have a section that is ??mm x ??mm. I think if all event organisers can get together on this matter, we can make life a lot easier for all concerned.

[STIKA]

I agree with Krimnl
Event need sponsors, if there are no sponsors there are no prizes, I have never had any issues in this area, I have found that most events stipulate where stickers are to be located in the rules.
How do these sponsors get bang for there buck? advertising
So how does the advertising work, exposure through the event s/outings and media (TV, Magazine & Internet) as Beebee stated earlier companies like ARB really have there marketing sorted out( they employ highly trained people to perform these roles) and gain far more exposure through customer vehicles rather than comp vehicles.
Think about where does most of the $$$ coming into these companies come from. I have spent more money on my tow vehicle than on the comp car at the likes of ARB.
The next problem these companies have is everyone seem to have a comp truck, and every one expects something cheap (just look at the wanted section on this forum).A lot of these comp trucks never seem to show up at events (there is always some excuse).Then there are the guys that show up through a heap of money at a vehicle, then two years later they are gone. These sponsors have to work out who’s worth while throwing money/product is at and who’s not. The way I understand it is the sponsor still owns the product.
Did you submit a business proposal or was it just a phone call, it all about being professional, your not asking for $20
What do you offer your potential sponsors if they supply you with product and or money? “I’ll put your sticker /product on the carâ€

[mickyd555]

I think at a minimum, compulsory 'event specific' stickers should be manufactured as a vynyl sign so it can be removed easily without damaging paintwork on the vehicle.

I know i would be pissed off if i had to apply a sticker and then when i remove it so i can put different stickers on at the next event and all my paint came off and everyone knows the quality of the paint on my Nissan is worth worrying about

[RaceGQ]

I just think it would be a good idea for event organisers to request a product discount offer for competitors from the sponsors of an event.

It does not matter if it is 1% or 50%, by providing a printed list of the “sponsors name / product / and discount offeredâ€

[beebee]

[quote="mickyd555"]
I know i would be pissed off if i had to apply a sticker and then when i remove it so i can put different stickers on at the next event and all my paint came off [quote]

Every year I get a big Tough Dog (event sponsor) sticker on my bonnet at Tuff Truck and it takes me another 11 months to get around to taking it off as I know that it will take my paint with it! Then a couple of weeks before the next years TTC I take it off and repaint the bonnet just to have another one placed on it! At least the event sponsor is getting plenty of coverage out of me!

Last year I tried to give the car a heavy wax prior to the event to break some of the adhesion but not sure how well it worked (stickers are still there). Maybe some of that removable film to stop scratches would be the go if you've got a paint job worth being concerned about?

[gqpete]

I know i would be pissed off if i had to apply a sticker and then when i remove it so i can put different stickers on at the next event and all my paint came off

Every year I get a big Tough Dog (event sponsor) sticker on my bonnet at Tuff Truck and it takes me another 11 months to get around to taking it off as I know that it will take my paint with it! Then a couple of weeks before the next years TTC I take it off and repaint the bonnet just to have another one placed on it! At least the event sponsor is getting plenty of coverage out of me!

Last year I tried to give the car a heavy wax prior to the event to break some of the adhesion but not sure how well it worked (stickers are still there). Maybe some of that removable film to stop scratches would be the go if you've got a paint job worth being concerned about?

try a heat gun, works a treat. bout $25 from bunnings for a cheapy

[gqpete]

no offence freetucker but who are you. why would these companies want to give you something?? could you imagine how many people phone them saying "i have a comp truck can you give me some lights?"
I think if you want sponsorship you will need to go to some comps and get a name for yourself then you might get some sponsors come on board.


I am lucky that i can afford to maintain a comp truck without sponsors. yes i do get looked after because companies want there product on my car not there stickers, but I have been competeing for over 10 years and it took a long time for this to happen

I dont think its the CCDA's job to get a discount for you. as far as sponsors go there job is to get event sponsors not personal ones.

No offence taken. I too can afford to maintain a truck without sponsors, that was not really my point.

Maybe I am out of place raising this issue without having been involved in the sport for a longer period, if this is the case I apologise for that.


My view was there are a lot of new guys into the sport, and I think that if someone is prepared to put the money into a truck, event sponsors can at least offer them a discount of some sort.

I think most will offer some sort of a small discount. not all.

any discount any one is prepared to give should be treated as a bonus. alot of people that have competted for like krim said 10 years and have placed consistently over ten years are still lucky if they get a discount, even when he knows them and they know him . useally not asking for a discount often gets you a discount if they want there product on your and know your car and results.

[STIKA]

I know i would be pissed off if i had to apply a sticker and then when i remove it so i can put different stickers on at the next event and all my paint came off

Every year I get a big Tough Dog (event sponsor) sticker on my bonnet at Tuff Truck and it takes me another 11 months to get around to taking it off as I know that it will take my paint with it! Then a couple of weeks before the next years TTC I take it off and repaint the bonnet just to have another one placed on it! At least the event sponsor is getting plenty of coverage out of me!

Last year I tried to give the car a heavy wax prior to the event to break some of the adhesion but not sure how well it worked (stickers are still there). Maybe some of that removable film to stop scratches would be the go if you've got a paint job worth being concerned about?

From what the suppliers have told me, the longer the sticker is left in place the more chance it has of removing the paint when you remove it

[krimnl]

I know i would be pissed off if i had to apply a sticker and then when i remove it so i can put different stickers on at the next event and all my paint came off

Every year I get a big Tough Dog (event sponsor) sticker on my bonnet at Tuff Truck and it takes me another 11 months to get around to taking it off as I know that it will take my paint with it! Then a couple of weeks before the next years TTC I take it off and repaint the bonnet just to have another one placed on it! At least the event sponsor is getting plenty of coverage out of me!

Last year I tried to give the car a heavy wax prior to the event to break some of the adhesion but not sure how well it worked (stickers are still there). Maybe some of that removable film to stop scratches would be the go if you've got a paint job worth being concerned about?

try just peeling an inch or so of the backing off around the outside of the sticker instead of sticking the whole thing down.
It will peel of much easier

[MissDrew]

try just peeling an inch or so of the backing off around the outside of the sticker istead of sticking the whole thing down.
It will peel of much easier

This is what I do, just peel an inch by inch bite off in each corner and NEVER and I mean NEVER put paper stickers on they are allmost impossible to get off. Next comp I do that has paper stickers will be told no way in hell, I'll take my entry fee money and go back home first.

Sponsors are more trouble in the long run then they are worth. This is why my hilux now runs sticker free and will forever. The buggy we are building will probably be the same.

[ads80]

try rolling your car, then remove entire panels and replace with new ones, no need to buy expensive heat gun

[krimnl]

try rolling your car, then remove entire panels and replace with new ones, no need to buy expensive heat gun

yeah tried that a couple of times now.
lucky I had good sponsors to repair it

[ausyota]

and NEVER and I mean NEVER put paper stickers on they are allmost impossible to get off.

Yeah roger that. Paper stickers are a pain!
I also had a poxy sticker at the last comp I was in that had black glue shit that stayed behind when the sticker pealed off and when you try and get the shit off it just spread everywhere!

[Wooders]

...... NEVER and I mean NEVER put paper stickers on they are allmost impossible to get off. Next comp I do that has paper stickers will be told no way in hell, I'll take my entry fee money and go back home first......

Not wrong - I usually desticker fairly soon after a comp....but in TTC05 & TTC06 there was one event sponsor that supplied the crappiest paper sticker that took me months to gradually remove.....
These days the realeastate is clearly setout in the CCDA regs and IMHO is a fair compromise.....But NOTHING gets my goat more than crappy paper stickers

[Ruffy]

Remember all the sponsors are actually advertising to increase there sales, not splashing there name around to give shit away.
One reason why i don't sponsor events myself is because i know i'll get every second comp car wanting something for nothing and i'll never see any retail work out of it, and i'm sure krimnl is of similar thought??

Sponsorship for cars needs to be earned (or it's who you know that counts)
Sponsorship for events benefits us by helping keep our entry fees sensible and give us some reward for winning/placing. I don't think we need discounts on top.

Dan