Just my 2c
arb383 wrote:
"all products can and do fail in any industry."
a fair point, nobody's perfect.
"and if your policy as a company was to have a totally unconditional 
warranty you would be out of business real fast.and broke."
I think you should look outside the little box your world seems to be.
Here are a list of companies that I have dealt with, that are at the top of their respective markets
who do offer fantastic warranties. (according to you they should all be out of work! ):
Pelican Cases - I use and abuse these at work and play. 
While I haven't had to claim anything under warranty yet, 
their reputation seems pretty solid.
This is from their website 
"For more than 25 years, Pelican's guarantee has been 
simple: "You Break It, We Replace It...Forever""
Maglite - I think they may have dropped back to a "Limited Warranty" 
now, but I still recently got a complete new switch assembly for my 
old 4D maglite under warranty. It showed massive amounts of use 
and abuse. I think the switch assembly actually broke while hammering 
in some tent pegs. No problems with the warranty. No questions asked, 
not even a receipt!
Antler Luggage - I'm not sure what the warranty specifically covers, 
but I snapped the pull-out handle off my suitcase and it was replaced 
under warranty, with no receipt, and no questions!
There are plenty of companies (I work for one of them) that have got to 
the top of their markets by offering a top quality product, and building a 
reputation for a fully backed warranty. (It doesn't matter if you are selling 
consumer goods, cars, or machinery.  It's the same deal)
 
Personally I fly all over the country repairing machinery.  
If we get a warranty call from a customer over the other side of the 
country, I'm on the next plane over there. No questions asked! 
That is how the company has grown to be one of the largest in the 
industry ($4Billion turnover).  
I'd love it if you could pop on over and tell the CEO that we should stop 
with an 'Unconditional Warranty' on our products because we may go out of business!  
 
 
Anyways, that's my 2c