Outer Limits 4x4 Board

I recently went to a shop specialising in air & oil filters, I asked for either Fleetguard or Donaldson filters & he came out with a Nippon filter.
He gave me a bit of a sell on them & I politely insisted with what I originally asked for, stating this is the first time I have seen Nippon.

Anyone know about quality or origin of Nippon?
The bloke at the counter suggested that these were the people that make the filters for Nissan. I suppose he will say anything for a sale.

Nippondenso wiki

I assume this is the mob^^

Would have more than likely been Nippon Max http://www.nipponmax.com/filters.html" onclick="window.open(this.href);return false;

Yeh, Nippon Max.

Anyone in the know?